Empowering Organizations Through Data Clarity
We transform complex datasets into intuitive visual experiences that drive strategic decision-making and operational excellence.
Return HomeOur Story and Mission
Visual Metrics was established in Tokyo in 2017 with a clear purpose: to bridge the gap between raw data and strategic insight. Our founders recognized that organizations across Japan were collecting vast amounts of information but struggling to extract meaningful value from it. What began as a small consulting practice has grown into a comprehensive data visualization firm serving enterprises throughout the Asia-Pacific region.
Our mission centers on democratizing data access within organizations. We believe that insights should not be confined to data science teams or technical specialists. By creating intuitive dashboards and visualizations, we enable everyone from executives to frontline managers to understand their data and make informed decisions. This philosophy guides every project we undertake, from simple dashboard implementations to complex real-time monitoring systems.
Throughout our journey, we have maintained an unwavering commitment to quality and precision. Data visualization is not merely about creating attractive charts; it requires a deep understanding of data structures, analytical methodologies, and cognitive psychology. Our team combines technical expertise in platforms like Tableau and Power BI with strong design sensibilities, ensuring that every visualization we create is both accurate and effective.
We have grown alongside the evolution of business intelligence technology. From static reports to interactive dashboards, from desktop applications to mobile-responsive designs, we have continuously adapted our capabilities to meet the changing needs of modern organizations. Our client relationships often span multiple years, as we partner with companies through their data maturity journey, expanding and refining their analytics capabilities over time.
Today, Visual Metrics serves clients across diverse industries including finance, healthcare, manufacturing, and technology. Our portfolio includes work for multinational corporations, government agencies, and innovative startups. Despite this growth, we maintain the personalized service approach that defined our early days, treating each client's data challenges with individual attention and customized solutions.
Our Methodology and Approach
Discovery and Requirements Analysis
Every project begins with comprehensive stakeholder interviews and workflow analysis. We invest time understanding your specific information needs, decision-making processes, and technical constraints. This discovery phase ensures that our solutions align perfectly with how your organization actually operates, rather than imposing generic dashboard templates.
Data Architecture and Integration
We establish robust data pipelines connecting your source systems to visualization platforms. Our technical team handles data modeling, transformation logic, and refresh schedules to ensure your dashboards always reflect current information. We implement proper data governance, including security protocols and access controls, protecting sensitive information while maintaining usability.
Visual Design and Information Hierarchy
Our designers apply cognitive science principles to create visualizations that communicate effectively. We carefully consider color usage, chart type selection, and layout organization to guide viewer attention toward key insights. Every design choice serves a functional purpose, whether highlighting critical metrics or enabling efficient comparison across dimensions.
User Training and Adoption Support
A dashboard is only valuable if people use it effectively. We provide comprehensive training sessions tailored to different user groups, from executives who need high-level summaries to analysts who require detailed drill-down capabilities. Our documentation includes usage guidelines, interpretation tips, and troubleshooting resources to ensure long-term success.
Continuous Improvement and Iteration
We view dashboard deployment as the beginning, not the end. Through usage analytics and stakeholder feedback, we identify opportunities for refinement. As your business evolves and new questions emerge, we adapt visualizations to maintain their relevance and utility. This iterative approach ensures your investment continues delivering value over time.
Meet Our Team
Our diverse team brings together expertise in data engineering, visual design, and business intelligence to deliver comprehensive visualization solutions.
Daichi Fujimori
Lead Data Architect
Daichi specializes in building scalable data pipelines and optimizing dashboard performance. With over 12 years of experience in business intelligence platforms, he ensures our solutions handle complex datasets efficiently while maintaining real-time responsiveness.
Reika Shimada
Senior Visualization Designer
Reika combines data science training with formal design education to create visualizations that are both statistically rigorous and visually compelling. Her work focuses on making complex analytical concepts accessible to non-technical stakeholders through thoughtful information design.
Miyu Taniguchi
Client Solutions Manager
Miyu leads our client engagement process, translating business requirements into technical specifications and ensuring projects align with organizational objectives. Her background spans management consulting and analytics, enabling her to bridge business strategy and technical implementation.
Our Values and Expertise
At Visual Metrics, our values shape every client interaction and project decision. We prioritize transparency in our processes, providing clear explanations of our methodologies and realistic timelines. Data accuracy is non-negotiable; we implement rigorous validation procedures to ensure every metric displayed is trustworthy and properly contextualized.
Our expertise spans the full spectrum of business intelligence technologies. We maintain certifications in Tableau, Microsoft Power BI, and Google Data Studio, while also developing custom solutions using D3.js, Python visualization libraries, and modern web technologies. This platform-agnostic approach allows us to recommend the optimal technology for each client's specific requirements and existing infrastructure.
We recognize that effective data visualization requires more than technical skills. Our team studies cognitive psychology research on visual perception, applying evidence-based principles to design choices. We understand how color impacts interpretation, how layout guides attention, and how interactivity enhances exploration. This scientific foundation distinguishes our work from purely aesthetic approaches.
Accessibility is integral to our design philosophy. We ensure visualizations work for users with color vision deficiencies, implement keyboard navigation for those unable to use pointing devices, and provide alternative text for screen readers. Data insights should be available to everyone in your organization, regardless of physical abilities or technical proficiency.
Our commitment extends beyond project delivery. We invest in ongoing professional development, attending industry conferences, participating in data visualization research communities, and experimenting with emerging technologies. This dedication to continuous learning ensures our clients benefit from current practices and innovative approaches as the field evolves.
Collaboration defines our working style. We view ourselves as partners rather than vendors, engaging deeply with your teams to understand domain-specific nuances that inform better design decisions. The best visualization solutions emerge from combining our technical expertise with your organizational knowledge, creating tools that truly serve your unique analytical needs.
Partner With Our Team
Discover how our expertise and methodology can transform your data into strategic assets. Connect with us to explore visualization solutions tailored to your organization.
Contact Our Team